Why Guest Posting Works
So, why would someone allow you to post on their website or blog anyway? The simple answer is, because it provides value to the readers and it something that they didn’t have to write themselves or outsource themselves. However, the key word here is providing value to the readers. If your post does not teach the reader something or entertain them it could actually work against their blog instead of for it. So, if you’re going to use this method you definitely have to make sure that whatever you’re providing is valuable content.
The thing is, if you provide this valuable content to the people that are reading the blog, they are going to want to know more about the author of the content that they enjoyed. That means that if you have a visible link to your website at the end of the article or blog post, or if you have a biography page or snippet right there on the blog post itself, people are going to follow it and come to your website. This is great for you because all it cost you to get this traffic was a couple hours writing a good blog post.