What to Hold a Webinar on
So, you need to decide on something that you can hold a webinar on. First of all, you want to pick something specific. Let’s use the example of graphic design. You can’t hold a webinar on how to teach people to do graphic design because the topic is so comprehensive that it would take you hundreds if not thousands of webinars to cover everything that is involved in becoming a graphic designer. There are hundreds and hundreds of books published on just Photoshop alone each year.
But what you can do is pick something specific that you can teach people. For example, suppose you are teaching beginning graphic design students how to remove the redeye effect from old photographs? This might be a valuable lesson for them and something that they are willing to spend an hour learning how to do. So the first step is to choose something specific that you can share with people that is related to your industry or website.
You also need to make a plan for what you are going to teach them, unless it is a question-and-answer webinar, because if you go into a webinar unprepared and you fly by the seat of your pants you probably aren’t going to give them the best experience. Of course, that all depends on your teaching style, but remember, your goal is to get them to look you up afterward because what you taught them was valuable and memorable.
Finally, while some people – in fact many people – charge for webinars, you’re going to offer yours for free. Remember, the goal is to drive traffic to your website and that means getting as many people as possible to come to the webinar in the first place. You can advertise your free webinar on many of the same places that are outlined in this book – like forums for example.