Everything that you’ll be doing to improve the look and functionality of your website is based upon the platform that it is running on. WordPress is a very popular platform that offers great functionality, good looking themes and easy-to-use backend.
Some of the other platforms that people use to build their websites upon include SquareSpace, Wix and Weebly. Of course, how will you are able to improve the look and usability of your website will depend upon your expertise with the platform that you’re using or your access to experts that know how to change the design.
That being said, there are lots of ways that even an amateur at WordPress or another website building platform can improve their site using third-party plug-ins and tools. We’ll go over some of those in a moment but before you begin you need to ask yourself what you’re trying to accomplish in the first place.
What is your goal with your website? Are you trying to convert the casual reader into a paying customer? Are you trying to entice someone to come back and read your blog posts again and again? Whatever your goal is, you need to decide upon it and keep it in mind while you are improving the look of your site.
If your goal is to get your readers to become customers – which means they actually spend money at your site – you are going to need a really great looking site with all of the right trust symbols and the most professional design possible. However, even if you are just trying to attract a new follower the more professional that your site looks more willing they will be to come back.