Step Two: Getting Your Keywords
The next step we are going to take will be getting the keywords that you will use in the title and tag sections of your YouTube video.
Your first task is to determine whether anyone is actually searching for the keywords that you’ve chosen. Obviously, with keywords like ‘money’ or ‘investing’ you don’t have to look and see if anyone is searching; you know that millions of people are using the search terms. But there is no way that you can compete for these search terms on YouTube without many years of hard work so what you’re looking for our search terms that only get a few searches (but still get some) and that are much easier to compete for on YouTube.
You want to use the Adwords Keyword Planner
(https://adwords.google.com/KeywordPlanner) because it is the number one tool for finding out what kind of usage a search term actually gets. You can just type in your search terms and see the estimated monthly traffic that a search term gets to make your decision based upon that. Now, that isn’t going to be the search traffic that that term gets on YouTube, but it will give you an idea as to what is popular when it comes to searching and what is not.
Go For Low-Hanging Fruit
One trick is to go for “low-hanging fruit”. This means intentionally going for keywords for your videos to get a very specific group of people to take action. Typically the keywords are longer tail.
The advantage of going for low-hanging fruit is that you’ll capture a more targeted audience and get ranked on YouTube easier. If you were to go for a broader term such as “weight loss”, it would be near impossible to rank these days.
You won’t get as many people searching for longer tail keywords, but at least you’ll gain higher quality viewers.
This is where you can “rinse and repeat” this method.