Step One: Making the Video
The first thing you’re going to have to do is make the video. What kind of video should you make? You can make whatever kind of video you want but keep in mind that your goal is to get people to watch the entire thing and want to know more afterwards. You want them to read the description and look for a link and then leave the YouTube site to come to your own website.
So, this could be a how-to video. These types of videos are quite popular on YouTube and they are ready made to send traffic to your website because if you give them almost all of the information that they need with the video and then promise them the rest if they go to your website, this will drive traffic.
You don’t want to make a video to simply promote your business because people aren’t going to want to watch it in the first place, nor are they going to want to come to your website afterward. But if you can make a funny or awesome video that evokes emotion, and features your business as part of it, then you’ll be able to get YouTube views and traffic to your website as well as shares.
If you’re going to stick to the methods of getting traffic without any money spent, you’re going to have to create the video yourself. However, there are websites out there like Fiverr that will allow you to outsource video production very inexpensively. If you have to go DIY, making a video isn’t too difficult to do on your own anyway and you might find that you have a talent at it.