Make Your Website One of the Options, Not the Only Option
One thing that you’re going to want to keep in mind is that you want the report to appear unbiased and as a public service to the people that are reading it. That means that you want to give them options – not just your own website is an option but also several others. 10 total websites is a good number and as previously mentioned, 10 seems to do really well for these type of reports or articles. When someone reads your report, you’re going to want them to consider it legitimate enough to share with other people, particularly through social media or on their own website or blog. This means camouflaging your website among all the others so it doesn’t appear as if your site is getting any special treatment but is included as a legitimate option or solution.
It is also worth noting that your website should actually solve the problem that the report is proposing to solve. If you list your website as a way to drive traffic, and people get there and realize that you have nothing to offer report, if they haven’t shared it yet they’re certainly not going to after that, and even if they have shared it they’re going to stop sharing it further.