How to Know Which People to Choose for Your Article
Figuring out who to choose for your article isn’t all that difficult but it does take some research. What you want to do is find the sweet spot between the people who would definitely be willing to link to you if you wrote an article about them and the people who have the greatest amount of influence or followers. Obviously, if you choose someone who is massively influential like the late Steve Jobs, they aren’t really going to care that you wrote an article about them and they certainly are going to link to you from their site. This level of influencer has articles written about them all the time. They are going to care about a blog post naming them in the top 10 of anything.
On the other hand, you don’t want to choose people who have no influence either. For one thing, that would make for a terrible article if you are writing about people who had no expertise and no influence, and putting them in the top 10 article. These people would be perfectly willing to link to your article if you wrote about them but they can drive traffic to your site. So, you have to find the perfect combination of someone who is influential but smalltime enough to still be willing to link to your article if you write about them.