How It Works
So, your first step is going to be writing an article. Again, if you’re not a writer you’re either going to have to find a friend that will write it for free or you’re going to pay some money to outsource it, which of course will ruin your goal of getting traffic to your site without spending a dime. It might be worth it however, because if the article isn’t any good this technique is going to fail. So, make sure that this article that you write is as good as it can possibly be – as good as you would find on professional sites within your industry.
What this article will be about is a group of people who have expertise in the field that you are in, or even people in other fields. You don’t necessarily have to stick within your own niche when it comes to this technique. You could write an article about the best bloggers to follow or the top entrepreneurs for the current year or the top experts in your own field. As previously mentioned, top 10 lists work exceptionally well for this, so make yours a top 10 list of whichever group of people you have chosen.
After you have written the article and published it, make sure that it was as good as it could possibly be, you can then contact the people who you wrote about and let them know that you have written an article about them and their expertise. Depending on their level of notoriety or your own level of expertise, they may or may not respond by linking to your article. Some of them will. Whoever does is going to give you a great deal of traffic to your site, which is the goal of this.
The great thing about this particular method is that you can use it so many different ways and you can use it over and over. So, you could write about the top 10 entrepreneurs and then you can follow it up with an article about bloggers or web designers or whoever it is that you think might be able to drive traffic to your site. If they have the ability to influence others and the traffic that they could drive to your site might convert then it’s worth writing an article about them.