Tactic #7: Webinar Traffic
Have you ever thought about holding a webinar session? Whatever industry you are in, it is likely that you know enough about the industry to actually teach other people something about it. A webinar is a great way to share this information with people and usually you won’t have a problem attracting people to your webinar because it’s live and people know that they can ask questions and that they will almost certainly learn something of value. In fact some people make a living just holding webinars on the Internet, on whatever industry or topic they are an expert in.
What to Hold a Webinar on
So, you need to decide on something that you can hold a webinar on. First of all, you want to pick something specific. Let’s use the example of graphic design. You can’t hold a webinar on how to teach people to do graphic design because the topic is so comprehensive that it would take you hundreds if not thousands of webinars to cover everything that is involved in becoming a graphic designer. There are hundreds and hundreds of books published on just Photoshop alone each year.
But what you can do is pick something specific that you can teach people. For example, suppose you are teaching beginning graphic design students how to remove the redeye effect from old photographs? This might be a valuable lesson for them and something that they are willing to spend an hour learning how to do. So the first step is to choose something specific that you can share with people that is related to your industry or website.
You also need to make a plan for what you are going to teach them, unless it is a question-and-answer webinar, because if you go into a webinar unprepared and you fly by the seat of your pants you probably aren’t going to give them the best experience. Of course, that all depends on your teaching style, but remember, your goal is to get them to look you up afterward because what you taught them was valuable and memorable.
Finally, while some people – in fact many people – charge for webinars, you’re going to offer yours for free. Remember, the goal is to drive traffic to your website and that means getting as many people as possible to come to the webinar in the first place. You can advertise your free webinar on many of the same places that are outlined in this book – like forums for example.
How to Hold a Webinar
So, how do you hold a webinar anyway? There are several different ways that you can hold a webinar. You could go the very simple route of using Google Hangouts but the problem with this method is that you have a very limited ability to communicate by images, drawings or animations. You simply have your web cam and your microphone in order to communicate with the people attending your Google hangout.
There are also applications that are specifically intended for things like over-the-Internet conferences and webinars that basically allow you to have access to a whiteboard that everyone at your webinar can see. You can write on the whiteboard, post images and even play videos. These applications are intended for you to be able to communicate with your audience through a variety of ways. The better ones do cost money but you can find some free ones out there if you look.
There are free webinar platforms available on the web, one option is Meeting Burner (https://www.meetingburner.com/). There’s a free option to hold a webinar with up to 10 attendees.
How to Promote Your Free Webinar
If you want to get people to attend your webinar, you’re going to have to get the word out somehow. This seems challenging, because it seems like if you knew how to get the word out about your webinar you could just get the word out about your website. The difference is, it is a lot easier to get people to help you promote a free webinar on something that they’re interested in or something that they work in, than it is to get people to send traffic to your website for your own profit or gain.
Of course, the first thing that you’ll need to do is promoted on social media. You may already have a following on social media sites and if that is the case this might be a source of attendees for your webinar. Even if you don’t have very many followers, the ones that you do have may promote your webinar if they see it on Twitter or Facebook. This is especially true if they know that you have something valuable to offer.
The way that you word your advertisement or announcement will have a big impact on how many people sign up. If you can let people know that they’re going to get something valuable by attending, and that you are an expert in the field that they should listen to, you are definitely going to get twice as many people signing up, and don’t forget to promote the fact that it’s free.
Finally, approach people in your industry that are on the web and let them know about your free webinar and ask them if they might consider promoting it. Since it’s free, they might think it is valuable enough that their own followers would want and they may promote it for you. You can find people within your industry by looking at some of the top websites in your particular niche and then contacting the information or support emails.
You can also look on forums and places where your active that involve your industry and ask some of the top people there if they would promote your free webinar. Don’t forget, you can also promote yourself on these forums where you are active.