Tactic #6: The Guest Posting Method
In this chapter, were going to discuss how you can guest post for other blogs and websites in order to drive traffic to your website. Now, you might think that you have to be a pretty decent writer in order to use this method and unless you are willing to spend money on outsourcing or have a friend that is a good writer is willing to do you a favor, you are right. However, if you are a terrible writer, it doesn’t mean that you should discard the idea completely because it can be one of the most valuable ways that you can get traffic.
Why Guest Posting Works
So, why would someone allow you to post on their website or blog anyway? The simple answer is, because it provides value to the readers and it something that they didn’t have to write themselves or outsource themselves. However, the key word here is providing value to the readers. If your post does not teach the reader something or entertain them it could actually work against their blog instead of for it. So, if you’re going to use this method you definitely have to make sure that whatever you’re providing is valuable content.
The thing is, if you provide this valuable content to the people that are reading the blog, they are going to want to know more about the author of the content that they enjoyed. That means that if you have a visible link to your website at the end of the article or blog post, or if you have a biography page or snippet right there on the blog post itself, people are going to follow it and come to your website. This is great for you because all it cost you to get this traffic was a couple hours writing a good blog post.
How to Write a Guest Post
Writing a guest post for someone else’s blog can be a little different than writing for your own. For example, author Chuck Wendig uses a great deal of profanity on his blog, but if he did a guest post for the American Library Association blog, it is very likely that he would eliminate his use of profanity for that particular post; at least, hopefully. For some blogs, you can write in your own style and that is okay with them. In fact, it is the way that some people prefer to have guest posters write.
Others would rather that you looked at their blog posts and followed the same sort of general writing guidelines as the other people that have guest posted or their own blog posts. When you communicate with someone about guest posting on their blog, you’ll need to ask them which method they prefer and for any writers guidelines that they want you to follow.
Make sure that you’re actually approaching blogs that are involved within your industry because approaching a random blog on fashion when your particular niche is dog grooming is not only going to get your email blocked, it wouldn’t do you any good anyway, even if they were willing to let you guest post. You want to communicate with the same type of audience that would want to come to your website in the first place and that means posting on blogs that are similar to the products or services that you sell.
Also, keep in mind that you have this one chance to sell yourself to the readers of this blog. That means, you need to make this post as high-quality as you possibly can. Make sure that you set it aside for a few days and then come back to revise it so that you can see any mistakes. Better yet, have a friend or relative that is a regular reader look it over for you and point out any mistakes.
You also need to look out for any typos or grammar mistakes is this will make you look amateurish and the one will follow the link to your website. Make it the best post that you possibly can, and make it is useful and valuable to the readers as you can, and you might get invited back to guest post over and over again, each time with a link to your website.
How to Approach Someone to Request a Guest Posting Spot
You might be wondering, what exactly you should do or say to get someone to allow you to post on their blog as a guest. Obviously, you first need to send them an email and see if they allow guest posting for one thing, and at the same time, sell yourself and your expertise so that they want to use you. Below is an example email that you can use to ask someone to give you a guest posting Spot on their blog.
I really love your blog. I especially enjoyed your post on (name a post you particularly liked) and I agree with you wholeheartedly. I am also an industry expert with a website. I love to write a blog post for you sometime if you would consider linking back to my site from that post. I can either create it from scratch or you can give me a topic that you have been thinking about covering and I will write it. I can assure you that it will be very high quality content from an expert in the industry. Let me know if you’re interested.