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Tactic #4: The Thank You Page Win-Win Method

GAnderson September 10, 2020

Our next method is called the thank you page method and it is a way for you to get traffic to your site directly from another site that is related to yours, or in some cases, even a competitor of yours. You might be wondering why a competitor of yours – or even a related site – would be willing to put a link to your website on theirs.

That’s exactly why this method works. You need to give them a reason to link back to your website. There are also a few other things that you have to keep in mind in order to use this method effectively and you may have to skip this technique altogether if your site is brand-new.

The Professionalism of Your Website

The first thing to be aware of is that the professionalism of your website is going to determine (at least partially) whether or not you are able to use this technique. You need to make your website look as good as possible, as mentioned in the very first chapter, in order to make this work, because you are going to be trading links with other websites and they aren’t going to want to have their link posted on a website that doesn’t look professional.

Also, they’re not going to want their link posted on the website that doesn’t have anything to offer them. For example, if your website is brand-new, Google isn’t going to care too much about links from you to their website. That’s especially true if you are linking to each other. Most of the time, links cancel each other out anyway. But this is only a concern if the person linking to your website is doing it to get a link back to raise their rankings in the search engines.

However, if you are simply linking to each other so that you can send traffic to your respective websites, this is something that is valuable enough for most people to want to trade with you. But your website still has to be professional. If you put a link to their website on your thank you page, people will go to their website only when they have already finished their purchase or email opt in from you and conversely, you will only get traffic from the other website when visitors that site reach the thank you page.

How to Use This Technique

Your first task if you’re going to use this technique is finding some similar websites that have thank you pages that you might be able to approach. Don’t be afraid to approach a website as long as you have made your own site as professional looking as possible. Other Internet marketers and website owners are always looking for ways to generate more traffic and if your method brings even a few more people to their website and doesn’t cost them anything or reduce their existing website traffic and anyway, they are sure to be on board with it.

Search the site until you find their contact email and then write them a message asking them if they would be interested in the thank you page link exchange. You can compare this to the way that Amazon shows people related content after they purchase something. The customer will have already purchased an item from your partner and so he or she will have nothing to lose by sending traffic your way.

Be polite and be persistent. If someone doesn’t respond to you, it probably means that they were not interested in pursuing your offer. You might get a dozen rejections and this is frustrating, but don’t give up because the 13th could be the one that says yes and then drives a ton of traffic to your site. It is a win-win situation for both of you and it cost nothing but a few seconds to put a link on your page. Cross-promotion is one of the most effective Internet marketing methods. Below is an example email that you can send.

Name,

I noticed that you had a great product for sale on your website. {NameofProgram} seems as if it would be a very valuable resource for my customers as well as yours, as I sell a very similar product. I wondered if you would be interested in doing a ‘Thank You’ page link exchange where I would place a banner on my thank you page that would link to your product in return for you doing the same for mine. If you want to check out my site and the product that I am offering this is the link: http://www.nameofyoursite.com. Please let me know if you would like to proceed and provide me with a banner or link so that we can get the process started.

Sincerely,

Your Name

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